The 10 Best Marketing Strategies to Reach College Students

One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had…

14 Inspiring SMB Instagram Accounts to Follow Right Now

With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently closing their doors,…

4 Killer Google Ads Optimizations to Stretch Your Budget Further

Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while at…

100+ Creative Hashtags for Every Day of the Week

You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how…

10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and…

The 12 Best Webinar Platforms to Increase Revenue in 2020

Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective…

How to Optimize Network & Placement Targeting for YouTube Ads

Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if…

4 Tips to Sell (Lots) More Products on Facebook

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help…

9 Data-Backed Reasons to be Advertising on TikTok (and Not Just to Zillenials)

As a Zillenial, I was super against downloading TikTok because I didn’t want to fall into the category of being a stereotypical GenZer. However, after my housemate…