Get More Google Business Reviews With These 16 Tried & True Tactics

It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how…

How (and Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account…

How to Create at-Home DIY Marketing Videos While Social Distancing

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets….

17+ Free and Creative September Marketing Ideas

They say a relaxed mind is a creative mind, but it’s hard to come up with creative marketing ideas when you’re running a business. Luckily, there’s a…

The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)

How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid…

Google Reduces Visibility in Search Terms Report: What You Need to Know

On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced…

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much…

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break…

Why LSI Keywords are Crucial to SEO and Content Marketing

Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context….

9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)

Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning…