Elementor vs Divi (2020): WordPress Page Builder Comparison

If you want to create custom content design and page layouts for WordPress, the best option for most website owners is to install the page builder plugin. When it comes to choosing one of these plugins, Divi and Elementor are two very popular options.

However, being two of the most well-known and widely used page builders, Divi and Elementor also share similar feature lists, making it difficult to decide which to choose. On paper, they both look great, but, as is often the case, small details and differences will decide which one is best for you.

To help you choose the right tool, this article compares the features and user experiences of DIVI and Elementor, so you can make an informed decision on which you can use for your project.

Lets start…

About Divi and Elementor

Installing a page builder plugin like Divi or Elementor gives you complete creative control over how your posts, pages and other types of content are viewed.

Not only that, but the paid versions of both of these plugins allow you to customize headers, footers and other parts of your site outside of posts and page areas.

Since Element is available in two main varieties – one a free plugin and the other a paid tool with additional features – we will include both options in this comparison. Because of this, you will be able to decide whether the free version of Elementor will suffice for your website, or if investing in Divi Builder or Element Pro is a better option.

For Divi, we are looking at the standalone Divi Builder plugin from Elegant Themes, which is also available as part of the Divi WordPress theme, also from Elegant Themes.

Divi and elevator overview

This guide will explore Divi and Elementar in detail. However, for a quick overview of what these tools can do, here is a list of their key features:

  • Library of high quality homepage and internal page templates.
  • Powerful drag and drop WYSIWYG content editor interface.
  • Ability to customize all areas of your website including headers, footers and theme templates.
  • Customizable elements to add a category of content to your pages.
  • Ability to create reusable templates and page elements for use on your site.
  • Role manager to control who can do what with the page builders on your website.
  • Although these page builders may have similar capabilities, their features have been implemented in different ways. Because of this, it is difficult to evaluate and compare them by looking at their feature lists.

However, until you start reading this comparison, you will be able to know if Divi or Elementor is the right page builder for your website.

Here is important information about each plugin before we deeply explore and compare their features and user experiences.

About DIVI

Divi Builder started life as a content editor integrated into the Divi WordPress theme. Now, however, that page builder is also available as a standalone WordPress plugin for use with any WordPress theme, and is the product we’re looking at for this comparison.

While Page Builder is now available as a plugin, if you are yet to choose a theme for your WordPress website, and you like the sound of Divi Builder, you can kill two birds with one stone and You can install a DIVI theme to make an application and also have access to high quality themes and page builder on your WordPress website.

If you want to know more about the Divi topic, you can read our in-depth review for the full story.

We will cover pricing details more in depth later in this page builder comparison, but both the Divi Builder plugin and the Divi WordPress theme are available from the Elegant theme in a single package starting at $ 89.

About the elementor

As mentioned, you can start using Element Page Builder for free, or pay for Elementor Pro to access a more feature-rich version of the tool.

Installing either plugin allows you to have access to a single page builder interface, Element Pro includes more templates and modules, as well as customizing all of your WordPress websites, creating pop-ups, and integrations with lots of third Some additional features to help you do this include- party services. There is also a free theme for Element that can be used if you do not yet select one for your website.

You can read the difference between Elementor Pro and the free version on the Elementor website.

Comparison of features of Divi vs Elementor

Both plugins aim to solve the same problem – creating a custom WordPress website is easy – and so they share the same feature lists. Therefore, to help you decide who to choose here, compare their key features.


While it’s great that both plugins let you create your own custom page designs from scratch, doing so can be time consuming, not to mention quite difficult, if your design capabilities are not very high.

Thankfully, Divi and Elementor Pro, and, to a lesser extent, the free version of Elementor, are packed with high-quality templates. You can use templates as they come in and simply do some editing for your text and images, or customize them completely so that they become unique designs.

Some examples of templates you can use with both plugins include:

  • Corporate and Business-Centric Website Templates
  • Marketing, Design and SEO Agency Templates
  • Many Different Ecommerce Store Templates
  • Many service providers and freelancer templates
  • Online portfolio template
  • Blog Template, Food Cover, Travel and Health Topics
  • Many sales-focused landing page templates.
  • As you can see, whatever type of website you are planning, or piece of content you create, you will likely find a template that is ready to go.

If not, there should be a match that can be adjusted to fit your needs.

When it comes to the number of templates you can access with each of these page builder plugins, Element Pro has an impressive 150-plus templates, while Divi adds more to things with over 1,100 layouts. Takes forward. The free version of Elementor only has about 40 templates, but you may need between this small selection.

While it is easy to focus on numbers, it is worth noting that it is best to select the plugin with the most options that is right for your project, rather than one of the overall choices.


To help make your constantly expanding template library more manageable, Divi Layout is organized into a website pack. Each pack typically includes a homepage template, as well as layouts to add other content to your site, such as about it, contacts and landing pages, as well as blog posts and portfolios.

Divi layout packs are useful, as they provide you with the most, if not all, of the templates you need to launch your site. However, you are free to mix and match templates of various packs to create your own custom site.

With Element, templates are not explicitly organized in the website pack, making it easier to browse the library, as it is less convenient with DIVI. However, there are sets of templates that are all designed for the same purpose, such as a series of layouts to create a digital agency website or online portfolio.

With both plugins, importing the template is very straightforward, allowing you to quickly lay the foundation for your new site or add additional pages to your existing site.

Content Template Summary

Regardless of whether you choose Divi or Elementor Pro, you will get access to lots of high-quality templates to create all types of websites and add different content to your site.

Thanks to Divi’s website pack system, it has become easier to quickly find and import templates that are all designed for the same project.

With Element, some websites are packs, or kits, as they call them. However, most elemental templates are individual layouts, designed to add a page to your site rather than creating an entire website.

When you find a good amount of templates with both plugins, the best way to decide which page builder is right for you in this regard is to browse your libraries (see Divi and Elementary libraries) and see What kind of website are you making more relevant for the type of website you’ll be creating.

Page Builder Features

We are about to look at the page builder interface of Divi and Element to showcase the content creation process and user experience of both plugins.

However, before we get to know how they work, here is a quick extension of some of the best features in the Divi and Element page builder interfaces:

  • Ability to drag and drop elements around the page.
  • The ability to undo and redo and see page editing history.
  • The ability to heavily customize any element that makes up your page.
  • Ability to preview page designs in a variety of viewports, including smartphone and tablet views.
  • The ability to create reusable content elements that you can quickly insert into multiple pages.
  • As the list of features above suggests, you can do a lot with these tools with the standard WordPress editor.

Now, let’s take a look at what is to use these plugins to create a custom page design for your WordPress website.

Page Builder Interface

As mentioned, both Element and DIVI add a new interface to your WordPress website that you can use to create custom designs and layouts for your posts, pages, and other content.

Once you click the button to launch Page Builder, you can start using the drag-and-drop interfaces of Divi and Elementor to do as much as possible with the default WordPress editor.

Once you click the button to launch Page Builder, you can start using the drag-and-drop interfaces of Divi and Elementor to do as much as possible with the default WordPress editor.

These page builders replace the default WordPress editor with a custom content editing user interface.

When it comes to creating custom page designs, both plugins use row and column-based structures so that you can build your layout. Each page can have multiple rows, and each row may include several columns, which gives you a lot of freedom when building your pages.

Since both plugins include a good selection of pre-defined column layouts, you can quickly start building your page’s structure.

Divi has a few more pre-defined column layouts to choose from when adding new rows to your pages.

If you want to adjust the column distribution, you can do so easily with the Elementor by dragging the column border to increase or decrease its width.

When you can’t drag the column border to size in divi, you can switch the pre-set column structure of a row that’s already added to your page, turning it into a different column distribution is. This limits your options a bit, but you need to be able to find a pre-defined layout that matches or at least is very close to suit your needs.

Due to the row and column-based structure, you are not able to place your page elements anywhere you like, such as on top of each other or with slightly overlapping edges, as you would a non-WordPress page builder. Can do with tools, such as Instapage (read our review of Instapage to learn more about this hosted landing page builder service).

Instead, with Divi and Elementor, your page content should work within the boundaries of the row and column structure you created. For some readers, however, following the structure of a row and column-based layout would be preferable to the total freedom of tools like Instapage.

However, that being said, whether you choose Divi or Elementor, you still have a lot of creative freedom when designing your pages.

For example, both plugins give you complete control over the appearance of your columns and rows, including colors, borders, background displays, and alignments. Like the other elements you can add to your pages with Divi and Element, you can also apply animation effects to your rows, such as slide-in or fade-in effects.

Both plugins allow you to customize the appearance of row columns and cells, along with applying animation and motion effects to your page elements.

Once you have added one or more lines to your page, you can begin to insert elements into your layout to continue building your custom content design.

Page Builder Interface Summary

Since the early days of the page builder plugins, both Divi and Elementor have had a long user interface and are also a significant departure from the standard WordPress content editing experience.

Because of this, a period of learning and adjustment would be required to obtain either of the two tools. Even those who are WordPress users, but are not familiar with its modern page builder plugins, may not be able to do exactly as they want with these tools.

However, with a little persistence and some trial and error, you should be able to create that type of content design that is not possible with the default WordPress editor.

One useful feature that Divi has and does not have is its wireframe mode. Switching to this view in Page Builder hides the content of the page, revealing the underlying structure. This makes it easy to see how the page was created and what modules are included in it. The element has a similar navigator feature, but is not very helpful.

Of the two devices, Elementor is the easiest to use. Its user interface is not as unique as Divis, and therefore has a shorter learning curve.

WIDGETS and Modules

To help you create effective pages for your website, both plugins include an impressive selection of widgets and modules that you can incorporate into your layout via the Page Builder interface.

With the free version of Element, you get access to 30 basic widgets, while the Pro version of the plugin includes over 40 additional advanced widgets. Divi users can add up to 40 modules to their pages.

The modules and widgets of both plugins are all highly customizable, so you get complete control of how they look once included in your pages.

Some examples of these modules:

  • Buttons and Call-to-Action
  • Price table
  • Testimonial Carousel
  • Blog post list
  • Portfolio Content Grid
  • Countdown time
  • video player

When you talk about the modules you can access with both of these tools, there is a lot of crossover, and anyone who is in one plugin but not in the other should not be a deal-breaker, such as Element K flip box which is not in Divi or Divi’s filterable portfolio option which is not in Elementor.

When it comes to whether Divi or Element has a better selection of modules, it is difficult to declare one winner. Element Pro has more than Divi, but it really depends on which elements you want to add to your page.

Extensive Theme Options

Both plugins should work with any theme that ‘respects the coding standards of WordPress set by their codecs’, but if you have not yet started your website and are choosing a theme, or if you are using your site Looking for a new one, both Divi and Elementor have their own themes.

As mentioned earlier, as well as the Divi Page Builder plugin, there is also a divine WordPress theme. The pricing section of this comparison includes all the details about purchasing these devices – however, when you purchase the Divi plugin, you also gain access to the Divi theme. So, if you are building a new WordPress website, you should not worry about finding the appropriate theme if you decide that Divi is the best page builder for your project.

Divi vs Elementor WordPress Themes

The purchase of the Divi Builder plugin comes with Divi and additional WordPress themes, while the Elementer team has created a free theme for use with their Page Builder.

The Elementor team has produced a free theme called Hello Elementor which they describe as ‘a plain-vanilla and lightweight theme’ for their page builder. There is also a list of recommended free and premium third-party themes on the Element website.

Because of this, you don’t have to worry about finding a suitable subject with Elementor or Divi, as they both offer you a compatible option.

Theme Builder

Typically, most page builder plugins allow you to work on posts or page content rather than just the parts of your site that are defined by your theme, such as header and footer areas, or single blog posts and blog archive templates.

However, after recent updates, both Divi and Elementor Pro plugins now have a feature they describe as a theme builder.

This means that you can design custom headers and footers for your website, either start from scratch or use your template, and then add that custom header or footer to all of your site, or Can be assigned to its specific parts.

Element Pro has a lot of headers, footers and other templates with a theme builder feature.

With Elementor, creating a custom header area gives a page builder interface, giving you complete control over how this area of ​​your site looks, regardless of which theme you’re using.

You can create custom headers and other theme elements in the Element Page Builder.

Dynamic content, such as menus to display in site logos and custom headers, can all be defined through the Element Page Builder interface.

Divi Theme Builder Elementor works similarly to Theme Builder, which gives you control over all aspects of your WordPress website.

With Elementor Pro, Divi Theme Builder (pictured) lets you design custom theme templates through your editor, then control exactly when they are used on your site.

For example, features like the conditional publication settings of both tools make it easy to customize templates automatically, such as custom single post layouts, from content.

If you want to design custom headers, footers, blog post templates and more, both Divi and Elementor Pro make this possible with their theme builder features. Both plugins have implemented this feature really well.

Additional Features

With all the necessary features that make a great page builder plugin, as well as a large set of high quality templates and a powerful visual editor, Divi and Elementor have a few other features that are quickly worth mentioning.

Divi Leads

To create estimates to create custom page designs that change against the goals of your website, such as encouraging your visitors to contact you through the contact form, joining your email list, purchasing a product, or someone else Taking other action, Divi has a tool to help you optimize your content.

That tool is Divi Leads, and is integrated into Page Builder, allowing you to run split tests by creating multiple versions of a page element such as a button or headline. Divi Leads will then show different versions of that element for a subset of your audience.

When the test is underway, audience interactions with different versions of the elements are tracked, allowing you to see clearly which one gives the best results against your goals. Once you build the variants of your page that you want to test, the whole process of running experiments and collecting data goes through very hands.

While you may think your custom page designs look great, Divi Leads can tell you if they can really help you convert against your goals.

Although Elementor does not have a split-testing feature, it can be integrated with Google Optimize, giving you a way to run A / B testing on your custom content. However, this functionality is integrated into your page builder, as is the case with Divi, it makes optimizing your custom designs easier and more efficient.

Elementor POP-UPS

Element Pro has a feature that Divi (and the free version of Element) is not a pop-up builder that allows you to create eye-catching pop-ups, fly-ins, hello bars, full-screen displays and more . More – All elements via the page builder interface.

If you want your visitors to take a specific action on your website, or see an announcement, pop-ups and their variants are a great way to grab their attention.

While Divi does not have a built-in pop-up creation feature, Divi Shopping gives you access to the pop-up and email optin plugin, Bloom, which is a useful tool that we reviewed earlier. However, once again, the functionality is integrated directly into the Page Builder plugin, as with Elementor, more convenient than using a separate tool.


Elegant Themes has done a great job promoting a community around their products, including the DIY Builder plugin. It has one of the busiest blogs about WordPress on its website, with many useful content for Divi users.

In addition, there are in-person meetups organized around the world, where you can connect with other differently abled users. The official Divi Facebook group, as well as many informal, gives you another place to get support and inspiration for your projects.

The Elementary community also includes in-person meetups, busy Facebook groups, and space for developers to collaborate on plugins.


Since both Divi and Elementor are very popular page builders, several third-party add-ons have been created for these plugins. Some are free add-ons while others are paid extensions. However, if you find that there is something you cannot do with Divi or Elementor, there is a good chance that you will be able to find an add-on that extends this functionality to page builders.

Where to get add-ons for element and DIVI:

  • The elegant marketplace lists free and paid add-ons from a range of sources.
  • The Element Add-on page includes links to free and paid options.

If you can find an add-on that addresses your issue, it is possible that you can code one yourself or hire a developer to build it. In fact, there is a lot of information for developers, who like to build solutions for their page builder on the Elementor website.

Selection Option

Before we get a quick overview of the pricing options for these plugins, what we actually do for your money:

Divi Builder: $ 89 for a one-year license or $ 249 for a lifetime license, with both options giving you access to additional themes and elegant themes.
Elementor: The free version is available, while the Elementor Pro license starts at $ 49 per year.
As you can see, the Divi Builder plugin comes with other products from Elegant Themes, so, when you purchase Divi Builder, you get access to the Monarch Social Sharing plugin (read our Monarch review here). Both license options include the same set of Divi Builder’s features and access to other products from Elegant Themes.

Divi Pricing Options

Divi Builder is available on two pricing plans.

We have previously reviewed the Elegant Themes package, so that you can read that article to find out exactly what you get when you sign up. Regardless of whether you choose a one-year or lifetime license, you can use Elegant theme products on an unlimited number of websites.

The price of Element Pro depends on how many sites you want to use the plugin on.

With Elementor Pro, the $ 49 license allows use on a single website, with more expensive options covering a greater number of sites. In addition, the Elementor Pro licenses are the same, giving you access to all the features of this plugin, no matter which option you choose.

Divi Builder and Element Pro both have a 30-day money-back guarantee, so you can try them risk-free.

Final Thoughts

Both Divi Builder and Element Pro are exciting and effective content editors for WordPress. Not only do they give you complete control over your posts and pages, but also the headers, footers and other areas of your website. The creative potential of your site is virtually unlimited with any tool.

Regardless of what you choose, you are disappointed.

However, to help you decide, look at their templates to see which plugins have more options that you’re actually likely to use.

It is a good idea to see a selection of modules, just in case of a particular element that you want to add to your site, which is not included in Divi or Element.

When it comes to ease of use, the Elementor interface is probably the easiest of the two to get started. So, if you don’t have the time or inclination to learn an entirely new system, Element can be better for you than Divi with its unique user interface.

If you still want to know more about these page builders, you can read our DIY Builder Review and our Element Review to get the full picture.

Using / Used Element or DIVI? Thoughts on each?